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Certificate in Crisis Management & Communications

Build the managerial and administrative infrastructure necessary to support crisis communication strategies and teams

Sign Up for Our Professional Certificate in Crisis Management & Communications Training

Learn how to create a crisis communication plan, content, and delivery strategies

Why Attend?

Unexpected crises occur often and can create seemingly insurmountable challenges for the organisations involved. Crises may be internally caused, perhaps as a result of employee error or wrongdoing (e.g. Germanwings airline flight 4U9525 crash), or of accidental or circumstantial situations (e.g. worms in Cadbury chocolate bars); or externally caused (e.g. hurricanes causing flooding and billions of dollars in property damage).

This course provides participants an insight into past crises and responses, and sets the context for what types of crises their organisation may experience. Participants will develop the ability to identify how certain types of crises can impact their organisation and what can be done to minimise effects. The course focuses on how to prepare the communication content, understand communication channels, create communication delivery planning, and identify the representatives to respond rapidly and effectively in the event of a crisis.

Benefits Of Attending

  • Expand your knowledge of crisis communication and your skills to anticipate, prepare, analyse, manage and respond to a crisis
  • Know how to create a crisis communication plan, content, and delivery strategies, and draft samples and “holding” messages in advance of any crisis
  • Identify crisis team member roles and responsibilities
  • Build the managerial and administrative infrastructure necessary to support crisis communication strategies and teams
  • Clarify internal and external stakeholders and establish a communications delivery plan
  • Learn how to debrief after a crisis, examine communication actions, operations, and modify planning for the future

Competencies

  • Define, create and deliver key messages and plan them in advance of crisis 
  • Identify, manage and effectively use a variety of channels and tactics to deliver messages 
  • Determine key personnel best suited for crisis communication team 
  • Apply strategic thinking and interpret business needs as part of their communication strategy, to deliver meaningful results
  • Identify the critical management and operations resources and personnel to support the crisis communication work 
  • Identify, collaborate and nurture stakeholder relationships 
  • Have difficult conversations on sensitive issues

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.

Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models

Is this course for you?

Who Should Attend

This course is recommended for all those involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, spokespeople or communication professionals.

This course is designed for people from all industries and sectors and is a MUST-ATTEND for people in communication roles – Corporate Communication Directors, Communication Managers and all communication team members.

Human Resource Managers and Directors may also benefit from attending this programme to develop their ability to plan and execute internal communications to staff.

The course is also beneficial for anyone who wants to gain a greater understanding of Crisis Communication, and wants to be challenged by realistic scenarios. Mid-level managers and team leaders are often responsible for managing staff and providing direction in times of crisis. This course provides the skills to effective communication and proactive preparation.

Key members of the organisation’s security team are invited to attend to understand the type of information required for communication and to be trained in delivering their security strategies effectively.

Course Information

Program level: Advanced

Course Methodology

This course provides a dynamic and compelling workshop setting. It includes reading content, engaging discussion, small group breakout sessions, training videos, participant role play, and conversation mocking. 

Reading content provides best practice and case studies to educate participants. The discussions and the small group breakout sessions provide a conducive environment to practice and experiment, to test strategies and create sample communication content. Role-play and mocking conversations will have participants experience first-hand the crisis environment simulated safely. 

Participants will complete the course feeling empowered, educated, and energised to produce the critical results they want for themselves and their organisations.

LEARN MORE ABOUT THIS TRAINING COURSE

Delivered by Pam

Pam coaches and trains teams in crisis response, including healthcare and disaster recovery. Led Hurricane Katrina response

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement